Calculate the return on investment for your next trade show, conference, or event. Enter your event costs, expected leads, conversion rate, and average deal value to see your projected revenue, cost per lead, break-even point, and ROI percentage — instantly and free.
Event ROI = ((Projected Revenue − Total Event Cost) / Total Event Cost) × 100. Projected revenue is estimated from the number of leads captured, your estimated conversion rate, and your average deal value.
Most B2B marketers target at least a 3:1 to 5:1 return on event spend. Events also generate brand awareness and relationship value that is harder to quantify, so even a 1:1 return can be worthwhile when factoring in long-term pipeline.
Include all direct costs: booth rental, registration fees, travel and lodging for staff, shipping, printed materials, swag, lead capture technology, and staff time.
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Capture more leads at your next event — start free | View pricing | Trade show lead capture guide